ASUS has been on a roll this year. They made the ASUS ZenFone 3 which we have reviewed here – one of my all-time favorite smartphones as of writing this review. When I heard and saw the ASUS ZenFone 3 Zoom, I couldn’t wait to get my hands on it. Here’s my full review of the ASUS ZenFone 3 Zoom, also known as the ZE553KL.


The ASUS ZenFone 3 Zoom takes the same box design and aesthetic as the original ZenFone 3. Same matte dark grey box, but this time with the words “ZenFone 3 Zoom” debossed in gold. Nice touch by having that infinity sign too!

MSI Creator 17 Mini-LED

ASUS ZenFone 3 Zoom box

Opening to box reveals quite a different set of included accessories too. Compared to the original ZenFone 3’s box, there’s a brand new compartment on the lid itself – right above where the ZenFone 3 Zoom sits.

ASUS ZenFone 3 Zoom deboss
Subtle yet classy.

Right in here is where you’ll find the warranty information, user guide, an excellently-designed TPU case, and the SIM ejector tool. Finally, ASUS has included a TPU case with the phone itself – and it’s clear that ASUS has been listening to our feedback and improving throughout the months.

ASUS ZenFone 3 Zoom accessories
Sneaky little compartment to stash things in!

At the compartment below the ZenFone 3 Zoom is where all of the other usual items are found – the charger, USB-A to USB-C cable, and surprisingly – a pair of in-ear earphones! That’s certainly not something to be found in all smartphones these days.

ASUS ZenFone 3 Zoom unboxing

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