Last year, we reviewed the critically-acclaimed ZenFone 2. It is by far one of the better smartphones of yesteryear, considering that the price is at about RM1,200. This year, ASUS is stepping up their game with the ZenFone 3. Today, we’ll be taking a lot at the ZE552KL – the 5.5-inch version.

At first glance, the ZenFone 3 box is radically different from its predecessor – featuring only the a black with the “ZenFone 3” branding hotstamped in gold right at the middle.



Unboxing the ZenFone 3 reveals that ASUS is generous enough to include a pair of in-ear monitors with 3 different eartip sizes too.


Unlike what Huawei included for the Nexus 6P, ASUS only gave one USB cable, and they don’t sell any Type-C cable themselves. More on this later.

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