The latest round of Shopee surveys delves deep into loyalty retainment and there are several factors that contribute to a high rate of revisiting customers.
Conducted just a couple of weeks ago, the data showed that 87% of Malaysians prefer buying from Shopee Mall – the place where only verified sellers and officially branded shops can join – due to the 100% guaranteed genuine and authentic products that offer hassle-free returns and free shipping as their main reason while the other 13% is attracted by exclusive product launches and Shopee Brand Memberships.
As for why revisiting a particular store for restocking consumables, half of all shoppers like the engaging recommendations and in-app personalization as a whole while 25% loved product recommendations and bundles that fit their needs, 14% trusted in safe and secure packaging, 8% timely chat responses, and 4% personal gift surprises with the rest of the 49% loving the vouchers and discounts.
However, if two sellers where one is personal and the other from Shopee Mall offer the same product, 6 in 10 will pick the latter platform because of trust issues. Well, worry-free shopping is rather important.
What’s your take on these numbers or are you one of the contributors? Let us know!
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