Soccer fans of the Manchester United F.C will be having something special because the official principal shirt partner for 2024 and 2025 is signed up by Qualcomm and they’ll be putting their Snapdragon branding on the shirts for the seasons.
Shown off by Adidas before the pre-season tour in the US and Europe, the shirts will be worn officially for the first time by the men’s first team where one of the matches include the Snapdragon Cup in San Diego on July 31 where they will be facing off Real Betis at the Snapdragon Stadium.
The agreement also covers the display of the Snapdragon logo brand on the away and third kit (release due this month) in addition to a new AR experience accessible through a simple scan on the kit. Upon scanning, fans will be “transported” to the pitch of Old Trafford where other exclusive Man Utd content will be made available throughout the season.
The CEO of Manchester United, Jean-Claude Blanc, celebrated the occasion with the following statements:
“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner.”
“While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”
“We always strive to push the boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Don McGuire, the Senior VP and CMO of Qualcomm Incorporated responded with positive vibes as well:
“We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit,”
“With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”
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