Xsolla makes mobile game devs’ lives easier with new “Buy Button” feature

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Xsolla has announced a new feature called the Buy Button for Mobile Games, dedicated to mobile game developers to help them open up channels to gain more revenue.

Ever since the recent ruling on Apple, where they can no longer block external payment links or charge commissions on purchases made through third-party U.S. storefronts, this has helped break up the monopoly and essentially help mobile game devs with more flexible and non-choke-holding options.

With this new Buy Button, developers can now add direct payment links right into their mobile games. When players tap those links, it takes them to a browser-based checkout powered by Xsolla’s Web Shop and Pay Station, where they can buy virtual items, in-game currency, or bundles.

And since nothing’s going through Apple and Google, the 30% cut is now the devs’ to own. Easy.

Additionally, developers can get access to tools like loyalty rewards, personalized offers, catalog syncing, and even parental controls – all without needing to build out custom features from scratch.

Here are a few standout perks:

• No platform commission — developers keep more of their revenue, aside from standard payment processing fees.
• Seamless setup — thanks to the recent court ruling, external payment links can be added without fear of platform rejection.
• One-tap purchases — autofill and streamlined flows mean fewer clicks and more conversions.
• Global tax and compliance? Handled. Xsolla takes care of all that as the Merchant of Record.
• Loyalty tools and rewards — think player engagement, retention boosts, and even gift card options.
• LiveOps integration — align your promotions with in-game events in real time.
• Multi-channel reach — not just in-app. You can monetize on the web, Discord, Telegram, and wherever else your community hangs out.

In short, the Buy Button is giving mobile game developers way more control over their monetization strategies and player relationships. It’s a solid step toward long-term game industry sustainability, and it’s available now.

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