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Apple’s special Halloween-themed announcement for the M3 chips happened and one of the most interesting bit that many people are surprised by (me included) was that the entire video was shot on iPhone and was edited on a Mac.

Apple M3 announcement video shot on the iPhone 15 Pro

Since this event happened so close after the iPhone 15’s launch, it’s a good time to showcase what the new iPhone 15 can do. I think Apple did an excellent marketing move too – and the last bit where it says the entire video was shot using the iPhone 15 Pro – yeah, many people’s eyebrows raised instantly.

But then Apple dropped the behind-the-scenes video and I realized something – the iPhone 15 Pro was strapped onto rigs that professional cameras would use. Most scenes had a lot of bonkers amount of lights too

Apple M3 announcement video shot on the iPhone 15 Pro

Now, don’t get me wrong – this is indeed impressive. But as any videographer or photographer would tell you, the prep work to get the entire stage to be as pristine as possible is doing most of the heavylifting.

Apple M3 announcement video shot on the iPhone 15 Pro

Yet there are also some shots taken at night with a drone. That’s where the Apple Log color profile comes into play.

Apple M3 announcement video shot on the iPhone 15 Pro

All of the footages can be directly be saved into an external SSD – which is a nice addition and I really like Apple for adding features into the iPhone 15 Pro series.

Are you using an iPhone right now? Personally, I am interested to know how’s the saturation of green color of Apple’s grass. Is it greener on the other side? I’ve never used an iPhone before lol.


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