vivo has named Mandopop icon Jay Chou as its Imaging Ambassador ahead of the vivo X500 Series’ Malaysian launch on October 27. The pairing leans on Jay’s interest in visual storytelling beyond music. He has directed music videos and explored photography, and he told Vogue Hong Kong that directing is an outlet for his artistic ideas while photography is a form of everyday creativity.
The campaign includes an immersive unboxing of the X500 Pro Max by Jay, a campaign film that revisits the nostalgia of his song “晴天” (“Sunny Day”) through a reimagined storyline, and a separate travel film about discovering and recording new experiences.
The X500 Pro Max is vivo’s pitch for “The Ultimate Concert Phone,” and its imaging features are built around live performances:
- Telephoto: A 200MP ZEISS APO Telephoto Zoom combined with the 400mm-equivalent vivo ZEISS Telephoto Extender Gen 2 Ultra, so you can zoom in on performers’ expressions and stage details from a distance.
- Auto Framing Fancam Video: Keeps the subject in frame for easier fancam-style recording.
- Super Stage AF Tracking Video: Helps maintain focus on performers as they move across the stage.
The X500 Pro Max is joined by the X500 Pro and the X500 to complete the series.
Pre-order bonus
Already interested in getting this new flagship? Then you can grab these as part of the preorder bundle:
| Benefit | Value |
|---|---|
| Total benefits | Worth RM4,300 |
| Exclusive rebate | Up to RM1,000 |
| vivo Store Member benefits (when you log in) | Up to RM2,460 |
| SPayLater rebate | Extra RM150 |
| Bonus | A chance to win concert tickets to Jay Chou’s “Carnival II” World Tour 2027 in Malaysia |
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