In the most recent report by Canalys, it has been reported that Xiaomi took second place in terms of global smartphone market share in Q2 2021. Xiaomi boasts a glorifying 17% market share with a massive 83% YoY growth.
Xiaomi has also been investing a lot of money in R&D and has time and time again boasted its RMB10 billion investment in R&D just in the year 2020 alone – and that budget will increase by about 30%-40% in the year 2021.
Xiaomi also claims they hired 5,000 engineers in a year, which is 20% of their total employee count, and launched incentive initiatives. The one million US dollars award project for technology talents, young engineers incentive plan, are just a few of them. Of course, Xiaomi doesn’t sideline its engineers as nearly 700 young engineers were granted 16 million shares, following the incentive plan just in the month of July.
However, we aren’t sure if this massive market share and huge YoY increment are inclusive of other Xiaomi-related brands – namely POCO and Black Shark.

It is also not a big surprise since Xiaomi released somewhere around 6 different smartphones within the Redmi Note 10 family. Including the Mi 11 series and other smartphones from other family of devices, it’s no surprise that Xiaomi got a huge boost in market share.
However, there is very little to no mention of MIUI. Perhaps the all-encompassing “engineer” is inclusive of both hardware and software engineers. I just wish MIUI has a better interface and less buggy in general.
Xiaomi also published its Sustainability Report for 2020 and highlights the importance of sustainability and addresses global issues. This report also includes accessibility, data security, and user privacy, among other topics.
Still, a hearty congratulations to Xiaomi for putting so much pressure on their competitors to strive for the better. Having such aggressive competition will only benefit us consumers.
You can read everything Xiaomi published in full detail here, or click here for the Xiaomi Sustainability Report 2020.
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