Everywhere you look, you will see someone using a mobile phone; they’ve become so popular that now around 6.4 billion people around the globe are now said to be utilizing the latest mobile technology.
Long gone are the days of using the phone primarily as a way to communicate with others; the latest smartphones are now many people’s choice as their portal to connect to the internet, with almost half of the world’s web traffic now coming from the devices. Consequently, it’s changed how we interact with our pastimes too; as indicated in a report from Sportpromedia, almost half of sports fans prefer to be untethered from their homes when it comes to accessing sports content.
This instant access to the web, a host of apps, and streaming services via the mobile network adds up to fans obtaining the latest news and more whenever they want, thus enhancing their experience. Fans who do choose to watch at home on TV also utilize their mobiles as a second screen, maybe have a different game on at the same time, or use their devices to share news and comment on social media as things are happening. Even if you’re at another game, you can still keep an eye on the ever-changing landscape of the afternoon with live in-play betting from Coral, and that’s down to your mobile. You can even use the facilities if you haven’t had a wager; the scores update quickly, often quicker than official results websites, as they need to keep customers informed with speed and efficiency. However, mobile devices haven’t just changed the way in which sports fans consume their content and the way the media share it; the devices have also had a direct effect on behaviours when it comes to the relationships between fans, organizations, and players themselves.
No longer is it the sports media where people look to first to get their latest news from their club; they look to the clubs to drive the information themselves. Many sporting organizations have become media outlets in their own right, crafting videos announcing news of new signings, behind-the-scenes content, and more, bringing their fans closer to the clubs.
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