I am a foldable device user. I’ve been using the Galaxy Z Fold4 since the day it was released and I didn’t change to other phones – that is because I like the ability to just unfold and get a bigger screen. However, I do wish more third-party apps are taking advantage of the foldable form factor.
That brings us to this partnership. Samsung Malaysia Electronics just announced that they partnered with 5 companies – AmBank, Family Mart, Maxis, Pay4U, and ZUS Coffee to leverage Samsung and Android’s platform for foldable devices. Samsung just calls this “reimagining foldables for Malaysians” and I think that is an apt slogan as these apps are indeed meant for Malaysians.
Samsung Malaysia also highlighted that there are more partners that will be hopping on board – Gigi Coffee, Golden Screen Cinemas (GSC), TGV Cinemas, and also Zapp.
Moreover, Samsung Malaysia is also collaborating with local universities to organize a hackathon, so students can pitch foldable app ideas. That is actually a very good initiative given that foldables are getting more mainstream day by day.
While these efforts are initiated by Samsung, all other companies that have their own foldable devices will also benefit from it. I mean, they’re all using Android – and that doesn’t stop the OPPO Find N2 Fold, for example, from benefiting from this.
I am quite happy to see that more apps are getting the foldable-optimized treatment. I am hoping to see that even more companies will hop in – particularly Lazada and Shopee as both apps are pretty much broken on foldable devices. I would really love to put both Lazada and Shopee side by side and do my online shopping – that’ll make comparing prices so much easier.
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