Maxis has introduced the new Maxis Intelligent Assistant (Mia), a generative AI-powered concierge service tailored for business customers, streamlining service management on the Maxis Business Hub with conversational AI and intelligent automation.
Mia marks a significant advancement in AI-driven solutions by Maxis Business, the B2B arm of Maxis. As an intelligent, guided chatbot, Mia offers 24/7 instant roaming support, smart recommendations, and personalized assistance. Designed for seamless, conversational interactions, it allows customers to quickly access information and manage their accounts and services effortlessly—saving time and enhancing productivity.
Powered by AWS’s cutting-edge technology, Mia is built on Amazon Bedrock and incorporates a leading large language model (LLM), maximizing the potential of AWS’s industry-leading cloud infrastructure.
All in all, Maxis continues to integrate AI, machine learning, and Generative AI across its operations to enhance efficiency and customer experience. By continuously exploring new AI-driven innovations, Maxis is committed to driving digital transformation and delivering greater value to both its B2C and B2B customers.
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