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Malaysia’s FinTech gateway Curlec by Razorpay, has joined forces with ShopBack for a combined force to enable a faster and smarter payment experience augmented by various attractive rebates.

Curlec x ShopBack Partnership

With more consumers tightening their budgets amid rising living costs, value-driven shopping has become the norm across Asia. In fact, 61% of shoppers in the region now actively seek out promotions, cashback, and discounts when making purchases.

Eyeing at this opportunity sharply, this new partnership allows businesses using Curlec to activate ShopBack Pay, instantly unlocking access to a pool of over six million deal-hunting users in Malaysia. The goal is clear: help merchants boost conversion rates, win over new customers, and deliver a frictionless payment experience that keeps people coming back.

Given that digital payments now make up more than 80% of all e-commerce transactions across the Asia-Pacific, Curlec sees this alliance as a way to stay ahead in a fast-moving space. “At Curlec, we’re driven by technology and customer impact,” said Kevin Lee, Country Head of Curlec Malaysia. “By integrating our payment infrastructure with ShopBack’s engaged user base, we’re enabling businesses to reach more customers and offer a secure, value-packed checkout experience.”

ShopBack Malaysia’s General Manager, Vincent Wong, echoed this sentiment, adding that going online via Curlec allows the company to help brands drive conversions while continuing to offer Malaysians more ways to save.

Merchants who enable ShopBack Pay through Curlec also gain access to powerful tools such as in-app visibility, targeted promotions, and tailored campaigns—all designed to attract first-time buyers and drive long-term loyalty. With Curlec’s easy integration process, onboarding is quick and painless.

To kick things off, new users of ShopBack Pay will enjoy RM15 off their first purchase (no minimum spend) when checking out on any Curlec-powered online store.

Currently supporting over 3,000 businesses in Malaysia and plugged into Razorpay’s global network of more than 10 million merchants, Curlec is fast becoming a cornerstone in the country’s evolving digital payments landscape.

Not on the train yet? Click here to find out more details about Curlec.


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