Yes and Ryt Bank have come together and shared a new collaboration with the Football Association of Malaysia (FAM) named ‘Demi Bola Sepak Malaysia’, aimed at bringing Malaysians closer to the game and supporting the sport’s development, with Yes and Ryt Bank joining FAM as Title Partners.
The two brands are bringing their own strengths to the table. Yes will contribute its 5G Advanced connectivity to fan engagement and digital content, helping supporters stay connected to the action wherever they are, and its AI Postpaid Plan includes access to ILMUchat, Malaysia’s own AI. Ryt Bank will focus on the everyday social side of football, from splitting the bill after a futsal session to gathering at a local mamak on match day, with simple digital payments and transfers powered by Ryt AI.
Fans can look forward to partnership-related offers, with planned benefits including match tickets and limited-edition merchandise through both Yes and Ryt Bank. Over the coming years, the three partners plan to develop initiatives across youth football, community participation, match-day experiences, and digital storytelling. Demi Bola Sepak Malaysia will also spotlight emerging talent and the people shaping the game across different ages, genders, and communities.
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