Under Campaign Asia-Pacific and NielsenIQ’s annual ‘Asia’s Top 1000 Brands 2021’ study, it wasn’t a surprise that Samsung has once again defended its crown.
Conducted across 14 markets in the Asia-Pacific region, the study is a consumer opinion-based survey that quantitatively measures brand preference covering 15 types of product/service categories with top-ranking names emerged from the lists qualified as being successful in earning positive mindshare among the market for being one of the most trusted brands.
- Alcohol
- Apparel and Accessories
- Automotive
- Beverages
- Consumer Electronics
- Delivery
- Financial Services
- Food
- Home Appliances
- Household and Personal Care
- Media and Telecommunications
- Restaurants
- Retail
- Sports and Entertainment
- Transport, Travel and Leisure
With this year’s survey conducted from April 12 until April 30 across the markets of Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam, Samsung’s dominance came from its high placement in all 15 types of categories especially the TV, cleaning appliances, and smart home technology section contributed the most by placing the brand as the no.1 spot.
Get access to the full survey report here to learn more about it.
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