ASUS Malaysia recently launched its new wave of AI PCs at the roadshow hosted within Low Yat Plaza and with the industry continuing to embrace and drive AI tech on a global scale, they also have their own take and opinion about the general market, trend of technologies, etc., expressed via the latest round of corporate interview.
The brand has achieved quite the strides within the AI PC landscape for 2024 through the range of innovative AI-driven systems. With nearly 10 years of research and development in AI contributed by a global team of over 5,000 dedicated professionals, not only does ASUS want to create AI that is both secure and accessible to all but also democratize the tech plus building it to be as seamless as possible.
While any brand could slap together the same set of individual hardware to create a system, ASUS is proudly ahead of the game through exclusive AI software like StoryCube and MuseTree which offers visual-based AI aid to generate ideas, text, graphics, and efficiently manage images, providing a comprehensive suite of tools that elevate creativity and productivity.
Combining that with Microsoft Copilot, they are expressing the commitment to continue delivering a distinct AI experience that resonates with their users.
Now, here is some news about the Malaysian market. Noticing the growing demands of AI in the country despite the lack of consumer awareness, they are taking the first step by launching the Zenbook 14 OLED which is the country’s 1st AI PC to enter the market while the Vivobook S 15 snags the crown for the Copilot+ PC section.
Not only the casual users and professional sectors benefit from AI PCs but also gamers as well. As such, the ROG Zephyrus G16 and TUF Gaming A14 come with NVIDIA GeForce RTX GPUs to leverage AI technologies like DLSS and Frame Generation to deliver highly immersive and buttery-smooth gameplay.
They also branch off and channel attention to other innovative categories like gaming handheld PCs with the launch of the ROG Ally as well as selected dual-screen laptops and gaming tablets to fill the niche space.
Not only that but they have also officially greenlighted the ProArt family to now host powerful AI laptop models to provide moving content creators with high-performance hardware with pro-grade displays to work on their creation any time of the day.
ASUS is also performing well in the local market with a strong 41.5% market share in the premium consumer laptop market while leading the 16-inch laptop market with a 57% share. Similar performance can be seen for OLED laptops as well with 54.4%. Gaming segments need no introduction as ROG occupies the enthusiast tier while the standard ASUS covers the budget section.
The organization is not only just about playing its card well in businesses but also in environmental sustainability. With 2 decades of experience in working and committing to environmental initiatives, they are recognized by the Financial Times as a climate leader in the Asia Pacific region.
Additionally, ASUS is on track to switch to 100% renewable energy by 2035, with a goal of achieving net zero emissions by 2050. Their sustainability strategy focuses on responsible manufacturing, a circular economy, climate action, and value creation.
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