During the latest media session with ASUS, we had a chance to talk with the Business Development Manager of the brand, Huaipin Li, and he shared multiple insights on how they approach and strategize to bring out the “premium” feel of laptops, plus other aspects surrounding the mobile device in general.
When I asked ASUS what “premium” really means in today’s laptop world, they told me it’s no longer just about sleek designs, powerful specs, or high price tags. They said they already nail thin-and-light aesthetics and next-gen performance, but what truly matters is the experience you get every time you power up the device.
That’s why the latest Zenbook and Vivobook S models were built around smarter, AI-driven workflows, with Copilot+ PC features baked into the everyday experience. They pointed out the Zenbook A14 as an example, weighing under 1kg yet offering a vivid OLED display, a unique Ceraluminum finish, and impressive battery life thanks to the Snapdragon X platform.
Meanwhile, the Vivobook S line brings that same premium feel to a wider audience without cutting corners. For ASUS, a premium laptop is one that feels intuitive, responsive, and genuinely enjoyable to use.
When it came to CAMM.2 memory, ASUS said the technology is promising, but the standard is still in its early days. Right now, you can’t even find CAMM.2 modules on local ecommerce platforms, so including it in their laptops wouldn’t benefit users yet.
They also highlighted the cost and practicality of adopting CAMM.2 compared with the more mature SO-DIMM and on-board memory solutions they’re using for 2025 models. They’re not ruling CAMM.2 out for the future, but for now, it simply isn’t a practical choice.
I also asked whether we’ll see Intel or AMD variants of the Zenbook A14 anytime soon. ASUS didn’t reveal upcoming models, but they emphasized that the Snapdragon X platform was key to achieving such a lightweight design without sacrificing performance or battery life. They assured that anyone looking for a premium ultraportable with long battery life can expect more exciting options soon.
On the topic of SD card slots, ASUS explained why 14-inch models typically get microSD while 16-inch models get full-sized SD readers. It largely comes down to space constraints, like on the compact ProArt PX13, which simply doesn’t have room for a full SD slot (Which the ProArt P16 has by the way). But they also factor in the type of gear their target users rely on.
Smaller, on-the-go creator devices like drones, action cameras, and compact shooters almost always use microSD, whereas larger professional cameras rely on full-sized SD cards. So beyond engineering limitations, they’re tailoring each laptop to the needs of the audience it’s meant for.
Looking ahead, they said they’re pushing premium laptop design through materials, performance, and user-focused innovation. The Zenbook series targets the most demanding mobile users with cutting-edge materials like Ceraluminum, long battery life, and silent cooling.
Vivobook S distills those strengths for younger users, adding touches like RGB keyboards while keeping durability, performance, and battery life front and center. And across both lines, Copilot+ PC features are becoming a core part of the experience. ASUS said future laptops will evolve in hardware and software, but the philosophy won’t change: start with the experience they want users to have, and build the laptop to deliver it.
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