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Asus has announced the launching and avalibility of ZenFone in Southeast Asia region on 15th of April in Jakarta, Indonesia.

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ZenFone will be available throughout various official resellers across SEA starting from 15th of April which features the new ZenUI interface and its new PixelMaster camera technology. PixelMaster would allow users to effortlessly capture photos and videos in any lighting condition. The luxurious ZenFone will come in various sizes and colour for the first time in Southeast Asia. The ZenUI is equipped with over 1000 enhancements that would make ASUS mobile devices unique and amazing to use.

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“We are very excited to bring this empowering luxury to consumers in Southeast Asia. When we set foot on this journey in search of incredible, we aimed to create the most extraodinary phone for everyone to enjoy.”

– ASUS Chairman, Jonney Shih

ZenFone will be powered by a high efficiency Intel Atom processors which gives out the best performance while maintaining the battery life of the ZenFone to deliver the best and competitive experience.  ZenFone was designed and built from high quality materials with seamless functionality to give users the luxury and incredible feel. Ranging from 4 to 6 inches, the display is also made from the latest Corning Gorilla Glass 3 which is scratch resistant and highly durable.

ZenFone 4 is equipped with a 4 inch display together with swappable back cover to further personalize to your luxury taste and style. Supporting up to 64GB of micro SD card, it gives the ease of storage wherever you go.

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ZenFone 5 comes with the 5 inch HD IPS+ display which responds to your touch even while wearing gloves.

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ZenFone 6 offers a 6 inch HD IPS+ display that comes together with a SonicMaster audio technology to give that immersive sound experience. This model also comes with a 13-megapixel canera.

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The ZenFone are also the first ASUS devices to feature ASUS ZenUI. It is an all-new experience for mobile user interface that was developed around the concepts of freedom, connection and expression. The design is made efficient, inviting and appealing by having flat icons, vivid colours, animations and plenty of new ringtones.

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ZenUI’s What’s Next and Do It Later feature is the latest in ASUS UI design. It is to free users from having to manage too many information confronted daily and enable users to be more productive. What’s Next is a feature that will enable the user to see information such as appointments, new messages and missed calls from important people right on your front and center lock screen.
Do It Later allows user to focus the current task without neglecting the things they need to do later.

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The ZenFone line is available now for:

ASUS ZenFone 4 at RM 299

ASUS ZenFone 5 at RM 599

ASUS ZenFone 6 at RM 899

Check out the detailed specs below:

2014-04-24 21_16_00-Fwd_ [ASUS Malaysia @ Press Release] ASUS SEA ZenFone Press Event (Updated with

2014-04-24 21_16_12-Fwd_ [ASUS Malaysia @ Press Release] ASUS SEA ZenFone Press Event (Updated with

2014-04-24 21_16_23-Fwd_ [ASUS Malaysia @ Press Release] ASUS SEA ZenFone Press Event (Updated with


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