Digital lifestyle-focused brand boAt has officially entered Malaysia with a line of products aimed at affordability and feature set.
For the launch, they are bringing in a mix of its core products, including TWS earbuds, headphones, and power banks, with a big focus on its premium Nirvana lineup, with devices like the Nirvana IVY Pro, Nirvana Ion Wireless, and EnergyShroom PB400 are leading the charge.
The Nirvana IVY Pro, for example, comes with Dolby Atmos spatial audio, head tracking, and up to 52dB adaptive hybrid ANC for a more immersive listening experience, while the Nirvana Ion Wireless is clearly designed for endurance, offering up to 120 hours of total battery life.
Meanwhile, the EnergyShroom PB400 rounds things out with 22.5W two-way fast charging and multiple output ports for added convenience.
All 3 products are now available on Shopee, with Lazada and TikTok Shop offering them at a later date.
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