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Malaysia’s games market is on the rise, which signals a shift toward its transition to becoming a mature market in Southeast Asia. Read on to explore more about the growth of Malaysia’s gaming market and projections for the future of this multi-billion dollar industry.
Popular Game Types in Malaysia
When it comes to gaming preferences in Malaysia, there is a wide range of popular game types. Here are the top four game types, generally considered to be the best and most enjoyable by Malaysian players.
Action Games
Action games are a favourite among Malaysian gamers. These games typically involve fast-paced gameplay, intense combat and emphasis on player skill and reflexes. One example of action games is first-person shooters, such as Call of Duty and Counter-Strike, where players fight to be the last person standing in a large-scale multiplayer arena. These games have garnered a significant following owing to the instant adrenaline rush and their competitive nature.
Online Casino Games
Online casino games have become increasingly popular in the country. With a plethora of convenient online options for Malaysian players, it is now possible for them to enjoy the thrill of the casino without having to travel to a physical location. Online casinos offer a range of options, including but not limited to slot machines, poker, blackjack and roulette. Oftentimes, there are also live dealer games, which allow players to interact with real dealers through a live video stream. As a result of the accessible availability of online casino games, there are more options for Malaysian players, which contributes to the overall growth of the gaming market in the country.
Role-Playing Games
Role-playing games (RPGs) have a dedicated fan base in Malaysia. These games allow players to assume the role of a character and embark on epic quests and adventures. RPGs often feature immersive storylines, richly detailed worlds and character customization options. These games have a strong presence in the Malaysian gaming market. The ability to explore fantastical worlds and make choices that impact the game’s outcome make RPGs a popular choice for Malaysian gamers.
Strategy Games
Strategy games require players to think strategically and make tactical decisions to win. These games often involve resource management, planning, outsmarting opponents and real-time strategy. The challenge and complexity of strategy games appeal to gamers who enjoy using their intellect and strategic thinking skills. The popularity of strategy games in Malaysia reflects the country’s diverse gaming preferences.
Local and International Offices
Malaysia’s gaming market has attracted international game companies to establish offices in the country. The conducive business environment, coupled with the potential for growth in the gaming industry, has made Malaysia an attractive destination for game developers and publishers. These international offices bring with them expertise, resources, business software and opportunities for collaboration with local talent. The presence of international game companies further strengthens Malaysia’s position as a growing gaming market in Southeast Asia.
5G Infrastructure Paves the Way for Continued Growth
Malaysia’s investment in 5G infrastructure is expected to drive the continued growth of the gaming market. The high-speed and low-latency capabilities of 5G networks will enhance the gaming experience, allowing for smoother gameplay, faster downloads and improved multiplayer functionality. With 5G, Malaysian gamers can expect more immersive and seamless gaming experiences. The development of 5G infrastructure in Malaysia demonstrates the country’s commitment to supporting the growth of the gaming industry.
Diverse Audiences
The Southeast Asian market, including Malaysia, stands out for its closeness to other global markets such as China and the diversity of the region’s population. This diversity makes it a great prospect for developers and publishers to perform soft launches and beta tests, as they can then gauge how their games might perform further afield in other parts of Asia. The feedback and insights gained from diverse audiences in Malaysia can help shape the success of games in the region. The varied gaming preferences and demographics in Malaysia contribute to the vibrancy of its gaming market.
Future Forecasts
The Southeast Asian market, known as ASEAN-6 and comprising Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, is projected to surpass $7.2 billion in PC and mobile game revenue by 2027. This growth is driven by factors such as increasing smartphone penetration, rising disposable incomes and a growing gaming culture. The future forecasts for the gaming market in Malaysia and the wider Southeast Asian region are promising, indicating continued growth and opportunities for game developers, publishers and players alike.
The online gaming industry in Malaysia is on an upward trajectory. With a conducive business environment and the potential of the gaming industry, international game companies have established offices in Malaysia. The country’s 5G infrastructure paves the way for continued growth, while its diverse audiences make it a top consideration for early testing of new games. The future forecasts for the Southeast Asian market are also promising, with projected revenue surpassing $7.2 billion by 2027.
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