Going green is difficult for a company. It requires a lot of changes from the fundamental level up to the supply chain and into the design of the product. Samsung, being a company that is already committed to going green in smaller steps since a few years ago, is now showing us their plans to build a more sustainable, customized, and connected future with products and initiatives that minimize environmental impact, cater to consumers’ lifestyles, and make smart home experiences truly seamless.
This “Together for tomorrow” pre-show keynote event at CES 2022 has keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of DX (Device eXperience) Division at Samsung, highlighting the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.
Samsung highlighted that they are putting sustainability at the heart of everything they do. By harvesting these tiny stray amounts of WiFi signal and converting them into usable electrical energy for the remote control means that it will not require to be recharged for a supremely long period of time.

Empowering Users with Customized Experiences
Of course, Samsung is also catering to all sorts of different users in their upcoming lineup of products. Samsung has something called “Screens Everywhere, Screens for All” back in 2020 and it is finally happening now.
Firstly, the Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps, and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors.

Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

Samsung is also further expanding the Bespoke lineup to their home appliances. It now available for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer.
For more information regarding Samsung’s CES 2022 announcements (there are a lot that we just grazed through), click here to learn more.
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