Over the course of the last 2 or so years, we see many more delivery services popping out. They communicate with the customers through apps. Take Grab for example – they’re technically a human delivery service, and it operates through the Grab app only. Now, Grab is sharing with us that that have a vision to encapsulate all of its services in one single app. From seamless mobility, on-demand food delivery, logistics, cashless payments, and financial services. Introducing GrabPay and GrabFood.
We are in a position to power this future of smart cities for consumers, because of the interconnectedness of each of our services and how they help each other grow. We started with making transport more efficient, and now, we are introducing GrabFood and GrabPay as a mobile wallet to Malaysia soon. Transport and food are two of the most relevant use cases of our GrabPay mobile wallet, allowing Malaysian consumers to enjoy the benefits of a cashless society. By building a technology platform that serves the most important everyday lifestyle needs of our consumers, we are benefitting an entire ecosystem of connected users who are not only passengers and driver partners, but also increasingly merchants and delivery partners. We can help everyone, particularly micro-entrepreneurs (such as driver-partners, merchants, small and medium-sized enterprises), grow their businesses and serve consumers better with how each of our service is interlinked.
– Sean Goh, Country Head of Grab Malaysia.
As Grab’s service offerings expand, more and more consumers, drivers, delivery couriers, and merchants will benefit in many ways including:
- Transport: Beyond just ride-hailing, Grab’s larger mobility vision is to enable a multi-modal future that serves people’s first- and last-mile needs more seamlessly. In the near future, consumers will be able to mix and match different transport options based on their travel preferences and budget. With better integration of public and private transportation options in one platform, consumers can choose to ride across and pay for multiple modes of transport seamlessly in one single journey. For instance, they can take an on-demand shuttle bus, continue their journey on public transit, and finally take a JustGrab to their final destination – all through one Grab app.
- Payments: By expanding the use of GrabPay as a mobile wallet beyond transport, both consumers and merchants have a more seamless and secure way of transacting. Consumers can enjoy the benefits of a cashless society such as greater convenience and a more seamless retail experience, while traditional, cash-based businesses are able to increase productivity and save business costs by going cashless. With a large transport and food user base, GrabPay and GrabRewards will also become real revenue drivers for micro-entrepreneurs and small businesses, giving them access to new customers in an affordable way.
- Financial services: Grab’s fintech offerings create new economic opportunities for millions of unbanked and underbanked consumers, drivers and small businesses across Southeast Asia. Over 6 million micro-entrepreneurs across the region have been enabled by Grab’s platform to date, and Grab targets to enable 100 million micro-entrepreneurs by 2020.
- Lifestyle: With on-demand transport, food, and delivery enabled by one mobile wallet, consumers will have their most important everyday needs met. The opportunity and flexibility to drive, deliver or offer consumer services through the Grab platform and to earn more income or business revenue at their own time and pace is also open to everyone who want to leverage the opportunities of a digital economy.
What about GrabFood and GrabPay?
We first heard about GrabFood when Grab announced their merger with Uber. GrabFood serves as a replacement for UberEats, and Grab is now sharing more information about this service.
GrabFood is currently in pilot phase for selected areas such as Sri Hartamas, Bangsar, Mont Kiara and Bukit Damansara to gather consumers’ feedback so as to constantly improve user experience. GrabFood will be available in more areas later this month.
GrabPay on the other hand, is a mobile wallet. I think Grab’s idea behind GrabPay was like “since you’re already paying for transportation, why not pay for food and everything else with just one app?”
Grab’s partnership with Maybank
To use GrabPay, you’ll have to top-up some cash to your Grab account first. Maybank is offering a new service to do just that with this partnership. You can directly top-up cash to your GrabPay via Maybank2U.
Perhaps Maybank will offer a direct tie-in to your debit/credit cards in the future and works like Samsung Pay? I mean, why not?
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