GrowthOps Asia, a marketing transformation agency, has teamed up with leading marketing technology (Martech) company Anchora to complete three major projects for Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and FlyFirefly.
These initiatives have significantly enhanced MAG’s marketing capabilities, allowing for a more personalized and data-driven customer experience.
Led by Ivan Gan, Digital Transformation Senior Manager, and Sambhav Jain, Director of Martech at Anchora, the collaboration focused on unifying customer data, migrating to advanced marketing platforms, and streamlining marketing automation.
The partnership successfully implemented the Adobe Real-Time Customer Data Platform (RT-CDP) for MAG, consolidating data from various sources, including loyalty programs, CRM systems, booking portals, e-commerce platforms, third-party platforms, websites, and mobile apps. This integration eliminated data silos within the organization, providing a comprehensive view of each customer.
Additionally, the partnership facilitated one of the first migrations to Adobe Campaign Managed Cloud (ACMC) v8 for MAG. Despite the complexity of this transition, close collaboration with Adobe and MAG ensured a smooth migration process.
Another significant achievement was the successful migration of Firefly from Insider to Adobe Campaign Managed Cloud, which streamlined MAG’s marketing technology stack and enabled Firefly to take full advantage of ACMC’s advanced capabilities.
These projects demonstrate Anchora’s dedication to leveraging martech solutions to enhance business potential. As a result of this partnership, MAG is now better positioned to offer a more unified and enriched customer experience, fostering greater customer engagement and loyalty.
Here are the statements given by key figures for the announcement:
Luke Evans – Founder, Anchora
“Partnering with Malaysia Aviation Group on these three projects has been a pivotal experience for Anchora. These initiatives highlight our commitment to leveraging advanced martech solutions to drive customer engagement and business growth. Working closely with MAG and GrowthOps Asia has underscored the importance of collaboration in navigating complex technological transitions and achieving impactful results.”
Sambhav Jain – Director of Martech, Anchora
“Our goal was to ensure MAG could deliver targeted campaigns based on comprehensive customer insights. By unifying their data, we enabled MAG to execute personalized campaigns seamlessly across channels, which is already paying dividends in terms of efficiency and accuracy for their marketing team.”
Tng Boon Keong – Regional Head of Consulting, GrowthOps Asia
“By leveraging the strengths of GrowthOps Asia and Anchora, we have significantly enhanced our martech infrastructure offering. This collaboration has empowered us to execute complex marketing initiatives with greater precision and effectiveness, ultimately driving better results for Malaysia Aviation Group and enriching our customer experience.”
Clarence Lee – Group Chief Digital Officer, MAG
“The collaboration has significantly advanced our digital capabilities, enabling us to better understand and engage with our customers, thereby driving long-term business success. The successful delivery of these projects underscores our commitment to innovation and strategic digital transformation.”
Simon Dale – Vice President, Asia, Adobe
“Today, travelers across the world demand seamless and tailored experiences across multiple touchpoints, whether digital or over the counter. At Adobe, we’re proud to enable Malaysia Aviation Group in their mission of delivering hyper-personalized and real-time travel experiences through Adobe Experience Cloud and Real-Time Customer Data Platform. It is exciting to see this collaboration lead the way for the industry on digital transformation and standout traveler experiences.”
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