Another day, another e-commerce platform joins the market. Interbase Resources Sdn Bhd, known as IRSB, is the owner of Lelong.my. I’m sure we’ve all heard about Lelong.my at this point. Now, IRSB is relaunching Lmall.my – which they guarantee 100% authentic products.
Lmall has been overhauled with a cleaner interface and have its navigation revamped, making it easier to use. There are also promotions and discounts going on now to celebrate the relaunch.
In an increasingly data-driven market, Lmall also offers businesses data control: sharing data analysis through Google Analytics and Facebook Pixels to allow for more informed business decisions based on actual customer purchase behaviour. That means all sellers can track the effectiveness and conversions of their campaigns. If the sellers can analyze their own data, then the sellers themselves can make use of that data and make an even more effective campaign in the future. That means better sales.
My only question to them is simple – how do they guarantee 100% authenticity? To demonstrate the confidence they have in the authenticity of their products, Lmall provides money-back guarantee for all purchases.
By invite only seems a little harsh, to be honest. I mean, not everyone gets a chance to join Lmall.my and start selling their products then. Though, Lmall seems to be taking full responsibility by providing full money-back guarantee. There surely are terms and conditions – let’s just hope that Lmall doesn’t taichi their way through when issues arise.
Also, if things are by per-invite only, that means the pool of items available is not really that big. Perhaps that’s the trade-off Lmall is happy to take.
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