With the continuous expansion of the Digital Era, demand for backup solutions has grown as well and is now more critical than ever. As such, all businesses must secure their data and ensure they are easy to manage and access so they can quickly recover and maintain business continuity from potential cyber-attacks, hardware failure, or operational error.
For those who understand the importance of data backup and have moved to implement it, there is a very common practice that is cited as the go-to for data backup protocols – the “3-2-1 Backup Rule”. It basically suggests that there must be at least three copies of data stored in two different formats, with one being stored off-site.
While this is the basis for a solid foundation in backup management, it may not always be practical or feasible for businesses due to the following reasons:
- Specific and specialized hardware
- Storage platform with regulatory controls
- Strategically trained personnel that will manage data backups
To support these claims, TechTarget has a couple of reports from recent times as well as one from 2022 explaining the rising cost in maintaining the execution of the 3-2-1 Backup Rule.
This is parallel to the rising demand for data protection over the last 24 months. In fact, Gartner had predicted that 75% of large enterprises operating globally will prioritize backup functions by 2028. This will impact investments in cloud computing in public and private sectors; data center deployments; and next-gen backup innovations.
Why Malaysian SMBs lack behind in this area
While data management and backup trends are now a critical focus globally, not all businesses feel they need total backup solutions. This is particularly true in Malaysia, where an estimated 90% of the economy consists of micro-enterprises and SMBs that want to access the rapidly expanding digital economy but do not view data backups as critical.
Cost remains the biggest hurdle. Tightening budgets are forcing businesses to reconsider their operational investments. Most currently believe data backups are secondary, viewing them as notoriously expensive due to high infrastructure costs, recurring software licensing fees, and lack of direct sales revenue contribution.
The hybrid working environment has further complicated matters, with data scattered across different platforms and devices. This decentralization increases operational risks, including unsupervised data migration and potential non-compliance issues.
About 77% of Malaysian-based SMBs are only at the basic stage of digitization. Even recent studies show that many businesses have not fully embraced the digital economy or are just beginning to plan for it. However, data backups are emerging as a main growth thrust, with new digital-first and innovation-driven policies being drafted and implemented.
Notably, Malaysia’s digital economy is projected to contribute RM100 billion to the country’s economy by 2025. As such, SMBs must consider digitizing their operations and view backups as a core function.
How Synology offers compatibility, capacity, and value across various scales
With proper planning, building a reliable backup system doesn’t have to be complicated. Businesses have options to either build an internal IT team or outsource the entire process to simplify backup functions, ensure easy scalability, and securely integrate operations across platforms.
Here are some prime examples of how Synology helped different organizations in getting a well-planned and executed data backup infrastructure:
Small Businesses
Require endpoint protection and digital backup capabilities to safeguard data, manage on-site or off-site storage, and operate with both at-office and remote-working staff. A data backup solution compatible with cloud storage would be most suitable, addressing the need for speedy deployment and scalability.
Medium Businesses
Need advanced digital infrastructure, including virtual machines, faster network speeds, and greater storage capacities. These businesses typically have an established IT team managing data backup tasks, with a focus on cross-platform deployment, maintenance across different protocols, and compliance processes.
Large Businesses
Face more varied data management needs, requiring instant operational recovery planning, protocols for minimal downtime, and comprehensive protective measures for users, devices, and systems.
Conclusion

As data consumption continues to grow rapidly, businesses must deploy solutions that support their operations and growth. Synology’s robust backup solutions aim to help businesses manage these growth trends, providing a cost-effective approach for SMBs and supporting the digital economy yet the ultimate goal remains to safeguard data integrity and ensure that critical information stays safe and recoverable from potential cyber-attacks or data loss.
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