TikTok, the leading destination for short-form mobile video, partners with Media Prima, the largest integrated media group in Malaysia, to launch #KitaBersama in celebration of Malaysia’s Independence Day.
From 17th August to 17th September, Malaysians are able to express their love for Malaysia through the campaign with an interactive Merdeka-themed feature, as well as earn points for redeemable vouchers through TikTok Rewards in support of local businesses, especially during this period.
Fellow users can use Faizal Tahir’s song “Malaysia” which is the official music for the campaign with lots of festive filters to create your very own Merdeka themed clips.
With how popular TikTok is now, it is not surprising for a traditionally established media corporation to form a business partnership with social media platforms to gather attention and cover a whole lot of users more easily, especially it is about patriotism and remembering historical events.
Treat yourself and help small businesses this Merdeka
As part of TikTok’s positive efforts in assisting the economic recovery of local businesses, the TikTok Rewards program is moving into the 2nd phase throughout the Hari Merdeka to Malaysia Day period, from 24 August to 20 September.
In case you are not familiar with the feature, it is a referral program that allows users to collect points and redeem vouchers from brand partners, such as foodpanda and Ikano Centres, to name a few. Over RM 300,000 worth of vouchers from Ikano Centres are available throughout their shopping centers IPC, MyTOWN, and Toppen. If it is a win-win situation where you get to help local businesses and enjoy benefits along the way, why not?
As our Independence Day celebration moves closer each day, let’s try out the interactive challenges from the #KitaBersama campaign or start racking up rewards all within the TikTok app starting today.
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