Today, 11street reveals Malaysian spending habits and behavior during Ramadan and Raya festival. This was a survey done in conjunction with the upcoming Ramadan and Raya festival celebrations. Also, Syioknya Raya campaign is launched!
Key highlights from the survey, which included more than 5,000 respondents:
- Malaysians would start preparing for Raya as early as 6 weeks before
- Majority of the Malaysians (83%) would only spend less than RM1, 000
- Malaysians search online for Ramadan buffet voucher at affordable pricing 3 times more from last year’s results
- Raya Fashion remain as the top popular category that Malaysians shop for during Ramadan and Raya festive period
- 40% of those that participated in the survey were between the age of 26 – 35 year olds
whom are avid online shoppers
With these data at hand, 11street now also offers more than 120 buka puasa deals from popular dining restaurants around the country, such as Pullman Hotels, Royale Chulan Hotels, Westin Kuala Lumpur and restaurants under the Felda Group, as the findings also revealed that Malaysians search online for Ramadhan buffet voucher at affordable pricing.
In conjunction with the upcoming festive celebrations, 11street latest campaign, Syioknya Raya, will featuring its newest upgrade on the platform, a Muslim-friendly search filter to help Malaysian consumers to filter out products that are certified halal.
During Syioknya Raya campaign period, consumers can expect massive discounts from
up to 150 popular brands and giveaways up to RM30,000 worth of prizes such as
washing machines, fridges and home electronics. On top of that, 11street will also be
rewarding those that shop on 11street mobile app with RM9,000 worth of prizes, as we
know at least 60% of our consumers prefer shopping on their mobile devices.
Remember – the emphasis here from 11street is that the mobile app users will get rewards compared to the desktop version. Also, the halal filter is definitely a boon for our Muslim friends. No need to doubt and question about the certification of the food item.
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