Yeah, you read that right – the iconic XPS, Inspiron, Precision, Latitude, and Vostro lineups are all getting rebranded. Everything is changing to become just Dell, Dell Pro, and Dell Pro Max as the tiering system. There will be more sub-tiers within these categories, and I think this is a major shakeup in Dell’s portfolio. From what I know, even the peripherals are getting rebranded too – but the UltraSharp series of monitors (my personal favorite) is going to be retained as a subseries.
The new Dell portfolio of laptops will also be available in Intel, AMD, and Qualcomm chip flavors. It’s quite a yummy decision as AMD chips were missing from the XPS series. I was really hoping for the 2024’s XPS lineup to have a laptop powered by the AMD Ryzen AI 9 HX 370.
The new portfolio will be rebranded and categorized into these three main tiers:
- Dell: For everyday tasks like work, school, and play.
- Dell Pro: For professional-grade productivity.
- Dell Pro Max: For high-performance computing and demanding workloads.
Basically from what we can see here, the “Dell” will be encompassing the entire Inspiron series. From all the details that we have now, we already have some laptops launched alongside this new rebrand.
Dell – yes, that’s the name of the laptop series
We have two new laptops within this new Dell series of laptops. We have the Dell 14 Plus and the Dell 16 Plus 2-in-1. These two laptops are available in the Intel Core Ultra Mobile Processors Series 2, up to the Intel Core Ultra 9 288V. They’re both very similar in specs but only differ in terms of the form factor.
The Dell 14 Plus is a conventional, traditional clamshell laptop with a new design. The Dell 16 Plus 2-in-1 is a convertible laptop.
Dell Pro
As for the Dell Pro, this is where things get more complicated. There are more sub-tiering within the new categorization of laptops. We have the Dell Pro Premium, Dell Pro Plus, and also the Dell Pro.
The Dell Pro Premium is available in two sizes – and they’re going to be named as the Dell Pro 13 Premium and the Dell Pro 14 Premium. Both of these laptops are powered by up to the Intel Core Ultra 7 Series 2 mobile processors.
The Dell Pro Plus will have a lot more different sizes, ranging from the Dell Pro 13 Plus, Dell Pro 14 Plus, and also the Dell Pro 16 Plus. These laptops are powered by the Intel Core Ultra 7 268V vPro – and they seem to be the rebrand of the Latitude series.
And within this series, we have the last one called Dell Pro. We have the Dell Pro 14 and Dell Pro 16 – and both of these laptops are available up to Intel Core Ultra Series 2 processors.
Dell Pro Max
Within this new, highest-end series within Dell’s portfolio – we have the Dell Pro Max 14 and Dell Pro Max 16. This series is going to be the replacement of the Precision series, as it is powered by the latest Intel Core Ultra processors and NVIDIA Pro graphics for high-end workloads.
What do you think?
Honestly, I don’t know what to make out of this new rebrand of the entire Dell portfolio of laptops. It’s certainly a bold move from Dell to literally yeet out all the existing branding that everyone already know, and we have to learn them again. Dell also launched newly-designed laptops to go alongside with the new rebranding. While Dell said that there are AMD and Qualcomm offerings, it seems like there will only be Intel laptops as of now.
We’ll keep a close eye on this as this is a really bold move from Dell.
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