To those who have been using Android devices since its early days, you’ll probably have already came across third-party launchers – and one of them is called Nova Launcher. It’s practically the “father of third-party launchers” as it had a solid slew of features that people actually use and care. During the early days of Android, Nova Launcher was actually better than the default launcher that came with our phones.
But everything does come to an end. Kevin Barry, the founder of Nova Launcher, seems to be the only one left in the company as everyone else was laid off.
The decision to cut off employees came from Nova Launcher’s parent company, Branch Metrics, which acquired them back in 2022. As of now, there isn’t any publicly stated reason to why Nova Launcher employees were laid off.
That aside, I find myself using the stock launcher for all my phones since many years ago. I never installed any third-party launchers as I think the stock launchers are already good enough. And yet with Nova Launcher’s free-to-use with some extra features locked behind a very small price tag.
Perhaps with the dwindling user base, revenues couldn’t please Branch Metric’s wallets and that’s why this layoff happened.
It’s sad to see a legendary third-party launcher to be reduced to this state.
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