With anticipation comes sales – and the Huawei Nova 4 was already launch nearly a month before this. The build-up has proven to be positive as there were massive lines queuing up for hours before the sale officially starts.
The early bird definitely catches the worm as the first 50 customers got their hands on the devices grabbed up to RM600 in freebies that consisted of a free Bluetooth headset, and a special Valentine’s Day edition of the Huawei A2 Band.
Joining in the fun and excitement was Huawei Nova Malaysia’s ambassador, Hannah Delisha, who mingled with fans and customers throughout the event. Hannah also said:
The Huawei Nova 4 packs a punch with its AI-supported features such as the Triple AI Camera, AI Smart Video Editing, and AI Beautification. It is a device that embodies the millennial generation who are fond of participating in trendy lifestyles. It’s remarkable to see the support from our fans who have lined up to be the first in Malaysia to own the Huawei Nova 4 – it definitely proves the devices’ popularity and timely availability.
Tan Xin Wei, who was the first in line, started lining up at 7am. Mr. Tan, who is a fan of Huawei’s Nova series of smartphones, said:
The Huawei Nova series has always been one that excites and intrigues me because the features help to complement my lifestyle. The AI-enhanced features also allow me to have fun especially when I am with family and friends as they are a definite conversation starter.
Another campaign that Huawei initiated is the “Amazing Nova Search” – a test of agility and wit. This campaign lets you stand a chance to win one of eight Huawei Nova 4s. There were more than 100 participants that ran around the mall in search for the four Huawei Nova Special Agents to collect cards that spelled the word ‘nova’. Once collected, each participant will have to run back to the starting point to complete the search.
Being a phone that’s made for the youth, we wanted to do more than just a typical sales launch. We believe that providing opportunities for consumers and fans to have fun and interact with one another is vital as well. Activities such as the ‘Amazing nova Search’ allow us to do just that with some fun. Those who participated in the events that include a balloon drop later that night will also have a story to tell when showing off their new HUAWEI nova 4.
– Carlson Leong, Retail Director of HUAWEI Malaysia
Those who are still interested to participate in the Amazing nova Search can do so as it will continue at the following venues across Malaysia:
As a special treat in conjunction with Valentine’s Day, Huawei also organised a memorable balloon drop where lucky customers stood a chance to win more than 2,000 prizes and vouchers worth up to RM150,000, including one unit of the Huawei Nova 4, Huawei vouchers, as well as vouchers from nova VIP partners, Zalora and HappyFresh. Those who joined in the fun included fascinated couples who had a fun time popping the heart shaped balloons that fell from above.
The Huawei Nova 4 is available now and can be purchased at all Huawei Experience Stores, display zones, authorized dealers and major telco companies.
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