Midea, the brand that I think most of us already know it by heart, has an exciting unveiling of their 2025/2026 product line-up at the Genting International Convention Center. The company has achieved an astonishing double-digit growth in Malaysia, and Midea actually has products across a huge segment of home appliances.
Midea’s 2025/20256 product lineup reaffirms the company’s commitment to delivering smart, energy-efficient, and user-friendly home appliances to consumers worldwide. As the home appliance industry evolves, consumers are increasingly prioritizing energy efficiency, smart integration, and modern design. Midea is responding to these growing demands by advancing its sustainability and innovation efforts.
With rising electricity costs, energy-saving solutions have become a top priority for homeowners. Many of Midea’s latest air conditioners and refrigerators are Sustainable Energy Development Authority (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. Additionally, the adoption of inverter air-conditioners has surged, with energy-saving models now accounting for over 40% of total sales.
Plus, Midea innovated in terms of how our appliances can work for us. For example, the new air conditioners can do self-cleaning, while the kitchen hobs are “communicating” with the stove, so that the hob will automatically turn on. The hob also has smoke detection and can turn on by itself, if needed.
Beyond energy efficiency, seamless home integration is a key driver of purchasing decisions. Midea’s latest product range embraces AI-powered capabilities and sophisticated modern designs, incorporating RFID and Wi-Fi connectivity. Through the SmartHome APP, users can control their appliances remotely, ensuring a more intuitive and connected home experience.
Midea’s growth and market expansion
Midea continues to solidify its position as one of Malaysia’s fastest-growing home appliance brands, driven by strong demand for energy-efficient solutions. The company’s air-conditioner segment recorded year-on-year (YoY) growth exceeding 30%, while maintaining a 20% compound annual growth rate (CAGR) over the past five years, underscoring sustained market momentum.
In 2025, Midea Malaysia aims to surpass RM1 billion in annual sales, projecting double-digit growth. The company is leveraging its extensive nationwide dealer network of over 1,000 partners to expand accessibility and drive sustained rapid growth.
To reinforce its leadership in smart home solutions, Midea is actively expanding its network of Midea Brand Stores. Over the next two years, the company plans to upgrade more than 50 outlets nationwide, enhancing the overall customer experience. Additionally, Midea is investing in the development of advanced sales terminals equipped with professional technical support, expert consultation, and comprehensive one-stop experiential services, further demonstrating its unwavering commitment to excellence in customer service and industry innovation.
It also seems like we cannot avoid “smartifying” our homes nowadays as new electrical appliances have some sort of tech and AI built-in, and Midea is fully embracing this future already. From kitchen to bedroom, these innovations are designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences – making smart living more accessible than ever.
Hari Raya Promo – exclusive Touch ‘n Go rebates
In celebration of the upcoming Hari Raya Aidilfitri, Midea is rewarding customers with TNG rebates worth up to RM500, starting from 16 March 2025. For more details, stay tuned to Midea Malaysia’s official channels for the latest updates on promotions and new product announcements.
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