Wow, one strategy by Samsung just popped out about a week ago. Samsung was first suspected to have hired students to post negative reviews of HTC products in Taiwan – the homeland of HTC itself.
Amazingly, Samsung admitted that they did do such an unethical thing to their rival.
Of the phones’ reviews that were faked were HTC Sensation XL and HTC One X, in comparison with the Samsung Galaxy Note.
HTC is yet to announce its action but the Taiwanese Fair Trade Commission could very readily fine Samsung for a sum of £547,000 (RM 2,533,884.51) but Samsung already released a press statement saying as quoted.
“Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company’s Online Communications Credo. We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo.
The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.
Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company’s Online Communications Credo.
We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.”
I’m actually amazed by the fact that HTC actually posed a threat against the Korean smartphone manufacturing giant until they took such desperate measures.
Via : Clove UK