With innovation and brand building, Samsung has been the top brand in Asia for the eighth consecutive year, according to the results from the “Asia’s Top 1000 Brands” annual online survey. This survey is conducted by Campaign Asia-Pacific in collaboration with Nielsen. Within this survey is an aggregated view from across 15 major product categories – ranging from automotive, retail, F&B and consumer electronics. The survey asks – is based on consumer insights and offers a clear measure of the most highly regarded brand names today.
This year, Samsung Electronics is triumphant in a total of six different categories, scoring number 1 in the most mobile-friendly brand, the strongest local brand, and the brand with the values that best align with those of respondents. This year’s Top 1000 Brands survey also saw Samsung coming out top in the mobile phone, TV manufacturer and smart home technology categories.
This survey from Campaign Asia-Pacific with Nielsen is targeted across 14 different markets in Asia and spread out across a balanced landscape of different genders, age, and monthly household income. This is to ensure a balanced representation across the survey.
The survey methodology is as such. Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted between 13th March and 10th April 2019 – way before any of the Donald Trump and Entity List drama ever happened.
The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Research relies on a total of 400 respondents in each market. In Japan, India, and China, participants number 800, 1200 and 2000, respectively. To be representative of market populations, survey quotas target age, gender, and monthly household income.
The study encompasses 15 major categories:
- Apparel and accessories
- Consumer electronics
- Courier services
- Financial services
- Home appliances
- Household and personal care
- Media and telecommunications
- Sports properties
- Transport, travel, and leisure
Within these major categories, there are 81 sub-categories. Categories and sub-categories change a bit each year. The main tweaks this year were: Removed Digital Experience sub-category under Consumer Electronics Changed Toothpaste sub-category under Household & Personal Care to “Dental Care” and added Toys & Games sub-category under Household & Personal Care.
We have to take note that this survey is conducted 13th March and 10th April 2019 – so this is way before any sort of drama has ever political issue has spewed up. Also, the survey was conducted when the Huawei P30 series and Samsung Galaxy S10 series were still battling for the throne.