Shopee has announced several strategies and measures to work alongside brick-and-mortar businesses, charitable organizations as well as consumers to play a role in reinvigorating Malaysia’s economy at the 12.12 Birthday Sale. Shopee, as an e-commerce platform, has the responsibility to stimulate the economy again with its massive reach to customers via the internet.
For starters, they will be leading more than 1,000 traditionally brick-and-mortar businesses that involve malls, cinemas, F&B outlets, petrol stations, beauty salons, and more across the country to strengthen the ecosystem and forge ahead despite economic headwinds. Partners that are participating in this partnership in conjunction with 12.12 Birthday Sales are as follows.
- Shopping Malls: Lot10, Quill City Mall, and Tropicana Gardens Mall in Kuala Lumpur; Gurney Paragon Mall in Penang, and The Spring Mall in Sarawak
- Cinemas: TGV Cinemas and MBO Cinemas
- Retail/Grocer: FamilyMart, Padini, Pandora, Mydin, Caring
- F&B: Starbucks, Coca-Cola, Gong Cha, Kenny Rogers Roasters, Tealive
By offering products and merchandise as attractive set deals while offering cash vouchers, the strategy can instantly engage with consumers online while customers do their part by helping their favorite establishments maintain steadier cash flow by buying their deals online ahead of their visit to the stores. To encourage more users to utilize ShopeePay mobile wallet, offline retailers are able to draw higher footfall to their stores with the support of daily cashback of up to RM8.
Aside from boosting businesses, Shopee will be helping over 30 charitable organizations such as MERCY Malaysia and Zoo Negara to raise funds for their respective causes via #ShopeeGivesBack and subsidizing payment transaction fees for a 6-month period.
Meanwhile, information for Shopee’s 12.12 Birthday Sale has been announced as well. From now until 12 December 2020, users can enjoy free shipping with a minimum spend of RM12, RM1 deals during Shocking Sale, get free FamilyMart ice cream daily from Shopee Farm, and more.
A new Shopee Game has been introduced as well, the Shopee Kotak Duit that rewards users with up to RM12,000 in cold hard cash. Hosted on Shopee Live at 9 p.m every Monday to Thursday with special sessions on 11 and 12 December, lucky users will be called to answer one simple question and given a chance to unlock one of six boxes. Each box contains different values with the highest being RM12,000 and so far, 2 individuals have scored the jackpot RM12,000 each.
Additionally, Shopee is entertaining its users with a countdown live show – 12.12 Birthday Bash on 11 December from 9 p.m. Broadcasted on Shopee Live, Astro Ria, Astro Gempak, and YouTube, the concert boasts a star-studded line-up such as Sheila Majid, Faizal Tahir, Ruffedge, Misha Omar, Khai Bahar, and Dolla. Users also stand a chance to win 12 million Shopee Coins from Shopee Shake and Shopee Catch, and cash prizes worth up to RM24,000 by playing Shopee Kotak Duit.
To find out more about Shopee 12.12 Birthday Sale, click here to open the campaign page.
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