Wow, that’s one really long title! Anyway, Western Digital just announced their brand new for both their iconic My Passport and My Book hard disks. This new redesign for both products are done with an award-winning industrial design and branding firm, and they’re reimagined with customers in mind.

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“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level. Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.” – Jim Welsh, Senior Vice President, Content Solutions Business Unit, Western Digital.

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The new redesign brings more colour of the My Passport drives into the market, as they’re now available in Black, Yellow, Red, White, Orange, and blue. However, My Passport for Mac drive is only available in black for now. The My Book though is available in black too.

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The new WD® products include:

  • My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Automatic backup with included WD Backup™ software
    • Up to 4TB capacity
  • My Passport for Mac drives – your MacBook® computer’s best friend
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Formatted for Mac OS® X and Time Machine® ready for easy backup
    • Up to 4TB capacity
  • My Book desktop hard drive – trusted, high capacity backup for PC and Mac®
    • Password protection with hardware encryption
    • Automatic backup with included WD Backup software
    • Up to 8TB capacity

As for the prices, they’re retailed at:

  • My Passport drives
    • 1TB at RM279
    • 2TB at RM409
    • 3TB at RM569
    • 4TB at RM709
  • My Passport for Mac
    • 1TB at RM319
    • 2TB at RM475
    • 3TB at RM709
    • 4TB at RM739
  • My Book
    • 3TB at RM519
    • 4TB at RM639
    • 6TB at RM 1,099
    • 8TB at RM 1,319
    • 10TB at RM 1,599

All of the My Passport and My Book have a 2 year limited warranty, and are distributed by Eternal Asia (M) Sdh Bhd in Malaysia.

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